Centercut provides client-centric landscape services.
Timeline
Oct – Nov 2022 (7 weeks)
Role
Solo student project for Visual Identity & Multimedia at SVA with Chermayeff & Geismar & Haviv studio
Client
Center Cut Landscaping LLC
Logo
The new logo elevates the natural representation of the landscape services Center Cut provides. I bought this idea to life through design features two "C"s that interlock to form the shape of a leaf's center. The intimate relationship between Center Cut and customers is suggested by the interconnection of the dynamic shapes.
Reflection
The new logo reflects centercut's timeless and joyful brand identity, as well as their client-centric approach. It is an honor that my logo is selected by the client and went through a trademark search with an attorney very smoothly.
I am excited to showcase this fresh look and feel to centercut’s customers and community, and I hope it will inspire them to explore the possibilities of their outdoor space with us.
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