Redesign Housewarming’s core experience to AI social platform users can engage with from day one.
Role
Lead Product Designer
Timeline
June – Aug 2025 (9 Weeks)
Company
Aither
Client
Overview
Housewarming began as a creative canvas where users could freely design their profiles, but as the product moved toward social, this flexibility became a blocker; most users never completed their profiles or reached meaningful connection.
As a design lead, I defined what a great profile should communicate and reframe the existing creative canvas into a structured identity space. I redesign the profile and onboarding to auto-generate a complete identity space from day one, added clear social interaction patterns, and worked closely with engineering to ship the design to 12M+ users.
The redesign activated the social layer of the product, increasing profile completion, early engagement, and share-driven growth.
Contributions
Increased first-session profile completeness to 100% by removing the need for manual setup and helping users instantly see a “finished” profile worth sharing.
Improved early social engagement and reduced time-to-first-interaction by separating expressive content from functional UI, making it immediately clear how to update a profile, leave notes, add photos, and interact with friends.
Successfully shipped the redesigned profile and onboarding flow to 12M+ users through prototyping, and iterative checkpoints with engineers and founders.
Want to Learn More?
Due to NDA restrictions, I’m unable to share all product details publicly. If you’re interested in learning more about the process, design decisions, or implementation strategy, email me to chat!
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