GetdaLook is an
e-commerce app empower fans and fashion lovers to be inspired by and shop for celebrities outfits.
Role
Solo Product Designer
Timeline
Jan – Mar 2024 (2.5 month)
Problem
For fashion lover and global fan
It is difficult to identify celebrities outfit to purchase the items.
Stakeholder Research
Interviewing users
I want to hear firsthand from fashionista and global fan, targeting between the age of 15 – 25 years old, to understand more about their motivations and obstacles in the experience of shopping celebrity fashion.
Karmen 16
Occupation
Student
City
New York
“I feel on-trend and connected with the celebrity when we are wearing the same fashion items.”
Sherene 25
Trendy Fashionista
Occupation
Designer
City
London
“I find myself drawn to celebrity fashion, because of the pervasive influence of media and how celebrities set trends.”
How do fans find celebrities outfit?
Fans mainly face obstacles like being unfamiliar with brands, existing solutions like fan page and photo search engine do not work out and low authenticity of information source. Even when they find out the item, it might be unaffordable.
Capture outfit
Search outfit
Unfamiliar with brands
Difficult to Identify products
Ineffective existing solutions
Unverified source
Buy outfit
Case 1
Capture outfit
Search outfit
Browse platform
Decision Paralysis
Unaffordable
Shipping issues
Buy outfit
Case 2
Competitor analysis
Currently, the information of celebrity outfit is hard to access and find.
Both stakeholders highlight an inefficient communication channel, therefore started to investigate on that.
E-commerce/Blog
The e-commerce platform has editorial content to keep users engaged and help them discover products on their platform.
Pros
Provide link of items for immediate purchase
Cons
Selected items and outfits only
Fan page
Fan page is the to-go stop for fans currently.
Pros
Categories by celebrities
Cons
Low searchability
User-Generated Content Quality
To better understand the broader landscape of the fashion industry and identify potential areas for differentiation, I found some indirect competitors that offer alternative solutions or cater to overlapping customer segments.
Image-based inspiration platform
Photo search with direct e-commerce feature
Inaccuracy in search results
LTK
Contextual shopping app for everyone
Easily shop according to the creater's outfit
Not targeted on celebrities
Weverse Shop
Official celebrities merch store for global fan
Quickly find products of interest
Limited fashion appeal products
Product Goal
drive exposure & sales of celebrities worn items
shop celebrities outfit easily
GetdaLook
monetize the process
ensure conversion rate
Fans
Brands
Design Ideation
Crafting the ideal feature outfit card
Featured outfits cards underwent numerous iterations to ensure it effectively showcase the outfit and fashion items.
Before
Blocking the main focus
Pros
Showcase the exact look of fashion items
Cons
Restricts users to appreciate the style and details
Deter users from exploring further
After
More visibility & flexibility
Pros
Allow users to access additional details, if needed.
Grabbing user's interest with the main focus on the outfit.
Cons
Information is hidden after pop up
Feature items & Similar items recommendations
Referring back to the user interview, our target audience is teenagers to young professions. while they are drawn to the celebrity-inspired looks, the high prices of designer brands could put them off from making a purchase and potentially lead to disappointment. Therefore, I focused on iterating ways to recommend similar items that cater to their affordability without compromising on style, increase user engagement and likelihood of conversions.
Final Design
Onboarding
Learn about you
Understand user's interest for tailored recommendations.
Follow celebrities
Follow their favorite celebrities to learn about their outfits.
Discover outfit
Tailored recommendations
Recommend outfits that fit the user's preference, while offering similar fashion items if the users cannot afford or does not prefer the exact outfit.
Promote brands
Highlighting celebrity and brand collaborations allows users to learn more about the brands.
Check out
Seamless process
Making celebrity outfits accessible and easy to purchase.
Get notified
Customer Retention
Encouraging fan and fashion lovers to click in, learn more and buy it.
Potential conversion
This engagement loop keeps users interested and increases the likelihood of future purchases
Design System
Blinkle
Streamline job seeking process with AI
